BRANDING PACKAGES

THE ESSENTIALS

$1,500

- Consultation call

- Client Questionnaire

- Moodboard + Visual Direction

- Brand Guideline Document

- Primary Logo + Up To 2 Logo Variations

- Type System (typefaces bought separately)

- Color Palette

THE FULL SUITE

$2,500

- Consultation call

- Client Questionnaire

- Moodboard + Visual Direction

- Primary Logo + Up To 4 Logo Variations

- Type System (typefaces bought separately)

- Color Palette

- Instagram Post and Story Templates (x5 each in Canva)

- 3 Pieces of Designed Collateral

- Brand Guideline Document

PROCESS

1. GETTING TO KNOW YOU

After you sign your contract and make the appropriate deposit for your package, I will send a link to your questionnaire. Here you can share what inspired you to start you business, where you want to take it, and who you want to serve.

2. PLANNING

After reviewing your questionnaire, I will begin building out your brand strategy using mood boards. You will receive three mood boards each representing a different visual direction for your brand. The boards will use imagery, color, and typography to communicate the personality and tone of your brand.

3. DRAWING BOARD

Once we solidify a visual direction, I will begin designing two full branding options for you. Both will include a unique logo, submark, color palette, type system, and mock-ups to help you imagine how each will play out in the real world. At this point you will have three rounds of refinements to get the branding where it feels just right.

4. FINAL FILES

Your final logos will be delivered as several digital filetypes to cover any application you may use in the future. Your brand guideline document will cover your artwork, color palette, and type system. The additional pieces of designed collateral will be delivered in the appropriate filetypes. All of these pieces will set you up to confidently use your branding to the fullest.