Getting to know your Brand

Good branding will set you apart from the crowd and attract your ideal client.

This worksheet will help me better understand how to craft an effective and heartfelt visual identity for your brand.

Your Full Name

First Name

Last Name

Your Brand's Name

Website

What are the results you want out of this project?

Write out the goals and the reasons behind them.

What does your Brand do?

What services do you provide your clients?

Who are you?

I'd love to know more about you. What is your background? Why did you set out to start your brand? How did you decide on your Brand's name?

What is your big 'Why'?

Tell me the core purpose of your brand beyond making money. What is the big WHY behind what you do?

Words you live by

Tell me 3-5 words that describe your Brand.

Who is your ideal client vs. who is your current client?

Geographic, Demographic, Individuals, B2B, etc.

Who are your competitors? What sets you apart from them?

Final thoughts...tell me anything else you think I should know!